Audience
B2C
Our rich experience of being in research not only comes from main segments, but
niche markets as well.
B2C research studies, being very dynamic in nature, demand highest levels of
skills to manage them. MiG boasts of
Large scale projects (6,000+ interviews)
Fast turnaround projects (2 to 3 days)
In depth studies
Our interviewing techniques include, depending on the need, the personal,
telephone, on-line, mall / street intercept, depths and focus group
methodologies. We also recruit consumers for groups and central location tests.
B2B
Business population audience is not easy to interview, as the general feeling
goes. This is easily overcome by the tactics followed by us :
Experienced and intelligent interviewers, credible at speaking to business
people
Comprehensive briefing to guarantee clarity on the issues to be covered in the
interviews
Intelligent and logical questioning
Professional but determined approach
Friendly manner
Our team of experienced interviewers come from various cultures and languages,
thereby nullifying any barrier to communication and understanding.
We think, the secret to successful B2B research is being well prepared and
credible.